About Us

Shannon — North Wolf Beauty

After returning to her Minnesota roots, Shannon founded North Wolf Beauty—a state-registered, federally recognized entity. It merges modern science with ancestral wisdom from her great-grandmother, Mary, creating toxin-free skincare, soaps, and remedies that focus on healing and sustainability.

Core Philosophy

• Hungry like the wolf: Driven to innovate while prioritizing community (youth, families, elders, pets).
• Ancestral-meets-scientific: Uses Mary’s generational practices (e.g., herbal infusions, zero-waste methods) validated by Shannon’s scientific training.
• Protest & self-reliance: Rejects corporate “greenwashing,” toxins, and oligarchies. Advocates barter economies and local resilience. She has recently returned to art as a main form of protest and alliance with goods for the home that complement her soaps, lotions, and other skin care products.

Background & Expertise

• Education: Pre-nursing studies with coursework in microbiology, chemistry, pharmacology, and ecology—informing product safety (e.g., pH balance, antimicrobial efficacy).
• Career: 10 years in IT, 3 in marketing/comms, and project management. Now dedicating her skills to her venture.
• Heritage: Mixed Anishinaabe (Ojibwe) and Scandinavian roots; honors 1855 treaty land sourcing.

Product Commitment

• Small-batch “biomedicine”: Uses natural surfactants, humectants (e.g., hyaluronic acid + silk), and plant-based actives.
• Rigorous standards: Follows CTFA, ECOCERT, and EU guidelines; replaces ancestral tests (e.g., egg floatation) with digital pH meters.
• Ethical sourcing: Avoids SDS-flagged ingredients; barters locally (e.g., soap for maple syrup).

Future Vision
Expanding into Minnesota/Anishinaabe-themed art (resin keychains, jewelry) and retail partnerships. Invites all to join her “quiet revolution” via her newsletter.